{"product_id":"pryde-gidi-puffer-jacket","title":"PRYDE Gidi Puffer Jacket","description":"\u003cdiv id=\"productDescription\"\u003e\n\u003cp class=\"design-description__p\"\u003eElevated Warmth, Oversized Attitude The PRYDE Premium Gidi Puffer Jacket redefines cold-weather luxury with an oversized silhouette that commands attention. Crafted for those who refuse to compromise between comfort and style, this statement piece merges Lagos energy with London sophistication. Premium Construction Built with high-grade insulation and durable water-resistant fabric, the Gidi Puffer delivers exceptional warmth without the bulk. The oversized fit allows for layering while maintaining a clean, contemporary profile. Finished with signature PRYDE detailing and precision stitching that speaks to our commitment to craftsmanship. Key Features Oversized fit for elevated streetwear styling Premium insulation for superior warmth Water-resistant outer shell Secure zip pockets with branded hardware Ribbed cuffs and hem for optimal fit Signature PRYDE branding Style It Your Way Layer over oversized tees and hoodies for maximum impact, or pair with tailored joggers for a refined street look. The Gidi Puffer transitions seamlessly from city streets to elevated occasions—wherever you step like a king. Care Instructions Machine wash cold, gentle cycle. Tumble dry low. Do not bleach or iron. 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